the return of the uk canada goose original
/ Clare CoulsonEmailTwitterPinterestFacebookWhat is the recipe for canada goose outlet in usa an “It” bag? It should be an easy question for the woman who, canada goose outlet in 1997, cooked up theBaguette. Despite canada goose uk black friday this, Silvia Venturini Fendi still laughs canada goose outlet uk when asked about the magic ingredients in abag that has been sold more than a million times and made in over 1,000 iterations. “Oh my God, I have no idea! If I knew that I could make one every year.”
For all her protestations, as the brand’s creative director of accessories for more than two decades she went on to create the Peekaboo in 2008 and then charmed a new generation with quirky, customisable Bag Bugs Venturini Fendi knows more than most about what makes a bag take hold. “These things canada goose outlet come when it’s the right bag at the right time,” she says, perching on a gold velvet sofa in the Palazzo Fendi in Rome. “The idea for the Baguette came in an organic way. It waswhen everything was so functional andthis was abag with a personality.”
This spring the Baguette is back. Did it ever really go away? The slender, unstructured, logo clasped design, widely acknowledged to have put the “It” in what was previously just called a “hit”, has remained firmly in the style consciousness. But this feels like an official canada goose outlet apt moment for a full on relaunch: fashion is canada goose outlet store uk in the grip of a highly styled, archly idiosyncratic phase and the character driven Baguette will fit right in. Fendi is not alone in reprising its greatest hits; Versace, Canada Goose sale Prada and Dior are all reissuing iconic pieces that appeal to older fans and new ones too. “We like change, but there’s also a bitofnostalgia,” says Venturini Fendi. “It’s nice to see things come back, butina different way.”
The Baguette has certainly moved with the times. For a start, it now comes in canada goose store multiple sizes and with detachable straps so that it can be worn as a cross body bag, as well as over the shoulder. There are plush, monogrammed, butter soft leather varieties in delicious colours such as lemon, purple, turquoise (embossed leather Baguette, 2,190) and bubblegum pink; others (denim Baguette, https://www.georg-godorr.de 1,690) come in denim with colourful stitched edges and then there are the embroidered and embellished versions (embroidered jacquard and Swarovski crystal Baguette, 4,590, embroidered jacquard Baguette, 2,190, and embroidered jacquard Baguette, 4,590) with bejewelled clasps, elaborate beading and colourful tassels that recall the rich decoration of their forerunners. There are are also techniques on show such as beautiful matelass leather (for the aforementioned monogrammed designs) with a quilted appearance that would not have been possible 20 years ago. Venturini Fendi had taken over as head of accessories just a couple of years before and although she was charged with designing a practical bag, she also noted how mobile phones were already becoming more compact. “Ithought about a small bag to wear with ashort strap in an ergonomic way so that you can still use your hands.”
But the bag’s inspiration had deeper roots. “My grandmother had a collection of beautiful beaded bags from the 1920s canada goose coats on sale and ’30s I cheap canada goose always had them in my mind,” the designer recalls. Growing up, she was always drawn to the room of evening bags in the family’s Rome store: “Instead of playing with dolls I used to come to the atelier; there was a grey velvet room that had little vitrines with all the canada goose outlet nyc evening bags in them in satin, in crocodile, and then the most beautiful decoration flowers, exotic designs. Iplayed with them for hours.”
Sarah Jessica Parker, who made the Baguette a star inSex and the City
When she came up with her first designs for the Baguette, however, the in house reaction was muted. Small and simple, it was practical in that it could be tucked under the arm hence it was named after the French loaf, carried the same way but compared canada goose outlet shop to that Prada backpack, it seemed a frippery. Yet its creator was confident. The Baguette was soft and unstructured in the same way that Fendi furs were famed for their lightness. And crucially, the bags, in denim, cashmere, leather or fur, were also the perfect blank canvas for surface decoration. They could be adorned with kaleidoscopic hand embroideries and beading, intricate stones and extravagant appliqus, just like the vintage bags thathad inspired her exceptthesewerefordaytime too.
There followed one of a kind pieces made with artistssuch as Damien Hirst, Francesco Vezzoli andJeffKoons, and ultra precious Baguettes in silk brocades andvelvets made with the Fondazione Arte dellaSeta Lisio, canada goose factory outlet where the exquisite fabrics were createdby hand on 17th century looms. “They can makejust 4cm of the material each day can you imagine?” the designer exclaims.
From top: embossed leather Baguette, 2,190. Denim Baguette, 1,690
The rarefied materials and decoration were a production nightmare. Mirrors, beading, silk thread, crystals, silk satin all came fromdifferent suppliers and, combined with the small teams of artisans at Fendi,led togrowing waiting lists. It was, she canada goose clearance sale says, the ultimate anti mass production bag. Far from putting customers off, it had the opposite effect: “We thought, ‘As long as welove it, we will do it’ and people were with us on this. They would wait months to have it.”
Within a year of launching, the bag became a fashionphenomenon and fundamentally changed the handbag scene. It was, the designer points out, the first bag that had its own name. Before it, memorable bags like the Herms Kelly or Birkin took on the name of the elegant women who carried them, but the Baguette would kick off an era of bags that had the starring role their own personality: Chlo’s Paddington and Mulberry’s Bayswater followed in its wake and would be huge commercial hits for those brands.
Madonna with aBaguette bagin 2000
Venturini Fendi says the Baguette’s success really hit home for her when the boutique called the studio to let her know that Madonna had arrived in the Rome storeto buy some. But classicists were equally enamoured, with a broad church of admirers from Charlotte Casiraghi to Catherine Zeta Jones. Joan Burstein, the eternally chic co founder of Browns, is such a fan that she built a collection she has described as being “soft, practical and always in style”. Her favourite Baguette, in simple grey cashmere, is a perfect example of how they can be understated too. Many of Burstein’s Baguettes were stolen in a burglary aplot twist that echoes the Sex and the City storyline that made the Baguette a pop culture sensation.
Fendi was the first luxury house to take a chance andlend pieces to stylist Patricia Field for the first seasonof the show in 1998, and she repaid their faith inher by making the bag one of its canada goose outlet parka stars. In one episode, Sarah Jessica Parker’s Carrie Bradshaw was mugged forher treasured purple accessory (another twoepisodes would have storylines on the bag). When the mugger toldher to give him “the bag”, she set him right, squeakingback: “It’s a Baguette!”For the Fendis, who had long collaborated with directors including Visconti, Fellini and Zeffirelli, takinga chance on a new television series was a calculated risk and they liked the plot based around agroup of women who were crazy about fashion. “It was very similar to us,” Venturini Fendi reflects. “We are a company of women and we thought it was a very good story. What we didn’t expect was the success.”
The bag’s popularity fundamentally changed the business Canada Goose Parka too. In 1999, following the Baguette’s stellar performance, LVMH bought a quarter of the house, before paying $225m to double its stake and take control of the brand two years later, when annual sales were around 289m. No embellishment was too fantastical; creativity reigned supreme. TheIt bag life cycle is generally about two years, but the Baguette has outlasted this lifespan 10 times by constantly evolving to suit canada goose outlet store the trendsof theseason or the style of a client. Ifyouhaven’t seen a Baguette perfectfor you yet, you probably just haven’t seen enough.”
Predictably, the Baguette has also become a collector’s item, fetching high prices at auction. Koffsky’s favourite pastlots at Christie’s include one in monogrammed silk that belonged to Elizabeth Taylor, and acanary yellow calfskinBaguette with multicoloured beaded flowers andfringing. The most avid collector Venturini Fendihasmet had over 500 of them.
Arguably, though, it is craft that has made the Baguette into a museum worthy handbag. At Fendi, these age old skills have always been at the heart of the operation. “Before, there was a separation between artisan and designer. But for me to work directly with artisans is so inspiring, because they have ideas, which helps us do newthings,” Venturini Fendi enthuses.
The night before we meet, the company has thrown a party for some of its longest serving employees, but it’s the young artisans rising up that will also ensure its future. To that end, the company has specialist schools (the bag school is based in Florence), where students canada goose canada goose outlet reviews come at 18 or in their early 20s after a university degree and the best then go on to work for the company. For Venturini Fendi this nurturing of talent is fundamental in terms of future proofing the company that, and never resting on her laurels. “You should never say, ‘Oh, look what I’ve achieved’. The moment you think you’ve arrived is the moment you can go home.”.